Greiner Buildings
+400 monthly organic visits from strategic blog content
Built topical authority in post-frame construction and earned organic traffic that compounds without ad spend.
SEO & content by Gridwork.
Read the case study →SEO & Content for Home Service Contractors
Word of Mouth Built Your Business. Now It's the Ceiling.
When 80% of your new business depends on someone else mentioning your name, you don't have a marketing strategy. You have a coin flip.
You get me, not an account manager · Month to month · No contracts
The Gridwork Momentum System
Why the work has to happen in order, and what it looks like when it doesHow It Works
Three phases. In order. No skipping to the fun part.
Most contractors have already paid for one piece of this, a site, some blogs, a directory listing. It didn't compound because the pieces went in the wrong order.
01
Weeks 1–4
Foundation
Fix what’s leaking before adding water. Most sites have technical problems quietly capping everything built on top of them.
- Technical SEO audit and fixes
- Google Business Profile rebuild
- Site architecture and internal linking
- Lead tracking that actually attributes
02
Ongoing, weekly
Content Engine
Pages that answer what your customers actually search, published on a schedule instead of in bursts when someone remembers.
- Service pages built to rank and convert
- Location pages for every market you serve
- Articles targeting real buying questions
- AI search optimization for ChatGPT and AI Overviews
03
Month 3 onward
Authority
The part that makes Google trust you over the company that opened last year, and the part almost nobody does consistently.
- Local link building and sponsorships
- Review generation systems
- Citation cleanup and consistency
- Quarterly strategy review
Results across contractor engagements
+400
Monthly organic visits
Greiner Buildings
21→142
Google reviews in 8 months
Snowbird Outfitters
41→11
Average Google position
Creek Engineering
95
First-page rankings
Creek, 8 counties
Case Studies
Real outcomes, not traffic screenshots.
Snowbird Outfitters
From 21 to 142 Google reviews in 8 months
A review generation system plus local SEO took a summer camp from invisible to dominant in local search.
Content & SEO by Gridwork. Site designed and built by Openbox9.
Read the case study →What I Do
SEO and content, built for contractors.
Web design is how a lot of contractors find me. It isn't the business, search is.
Flagship
Organic SEO & Content
Service pages, location pages, and articles built around what your customers actually search, published on a schedule, not in bursts.
What's included
- Keyword and topic strategy
- Service and location pages
- Monthly article production
- Internal linking and refreshes
Core
Local SEO
Google Business Profile, map pack rankings, review generation, and the local citations that make you the obvious choice in your service area.
What's included
- GBP optimization and posting
- Review generation system
- Citation cleanup
- Local link building
Core
AI Search Optimization
Getting recommended in ChatGPT, Perplexity, and AI Overviews, where a growing share of your customers now start looking.
What's included
- Entity and structured data
- Citation-earning content
- AI visibility tracking
Entry point
Website Design
Most contractors come to me needing a site before the SEO work can pay off. When that’s you, I build it. When it isn’t, we skip it and get to work.
Recent builds
- Creek Engineering
- Macaw Plumbing
- Precision Blueprint Co.
- Andrews Truss
- Garden 58, launching
- Cherokee County Tourism Development Authority, launching
Who You're Working With
You get me. Not an account manager, not a junior, not a rotating team.
JR
John Ragon, Asheville, NC. Never more than 10 contractors at a time, deliberately.
Contractors have been sold a senior and delivered a junior enough times to be suspicious of it. The person who audits your site is the person who writes the content and the person who picks up the phone when you call.